Our View

Our View
In Old Towne Ridgecrest

Tuesday, September 26, 2006

Busy, Busy, Busy....

We finish and unwind from the Road Rally weekend. Great job, Southern Sierra Boys and Girls Club. Also, great job from Habitat for Humanity! We were absolutely amazed they framed an entire house in a day and a half. It's on it's way to the devestated Gulf Coast. We watched the unveiling of the all new Superdome last night and on one hand it was amazing they got that done in a year and certainly had reason to celebrate. But I still worry that the rest of the Gulf is forgotten.

We're reviving High Desert Cares, but we're calling it IWV Cares. After all, let's face it, it was the IWV carrying that program anyway right? So we'll be doing a Christmas push for both the troops and the folks in Long Beach. Keep listening for details.

So THIS weekend we'll be at the Family Fun Fair for the United Way. That's from 10-3, after the Kiwanis Walk A Thon. The Grand Prix is also this weekend. Keep listening to the station for traffic changes.

And finally, go to Lugo's Saturday morning between 9-11 and you'll see a genuine talk show live and in person. Al and Gary are doing their show there with Water Board candidates. We also have tentative dates set for Candidate forums we will be sponsoring with the Daily Indpendent, the Chamber of Commerce and The Swap Sheet. We're hoping to carry these live on the Coyote too!

-Eric

Friday, September 22, 2006

About That Gasoline....

So after talking to our financial guru, Andy Barkate, he suggested we were going about this high gas price thing all wrong. He suggested we through out an offer for a free advertising package for a place willing to lower the price a substantial amount per gallon. In this case it was ten cents a gallon and someone took us up on it. It was One Stop Market on China Lake Blvd. They dropped the price of regular to $2.75 a gallon. That's a full ten cents below the current lowest price which is $2.85.

If you haven't heard, the price of gas, the SAME gas, 120 miles north of us in Bishop is as low as $2.61. We're still scratching our head about that. We were hoping this might inspire a friendly gas price war, but so far, no deal.

I would like to thank One Stop for stepping up though. AND we will be visiting them soon to put together a nice advertising campaign.

I wouldn't say this was a total bust, because a lot of people saved some bucks on gas.

We'll keep pluggin' away.

-Eric

Tuesday, September 19, 2006

Some Website Changes...

We finally have some stuff on the Podcast page. There are links to podcasts and videocasts for Access Hollywood and The Final Lap (our new NASCAR feature!) plus you can download the last weeks worth of The Coyote Report (Ray's News), The Coyote Calendar and Joy Grdnic. Now the big challenge....can I keep them updated? LOL.

We'll see.

This weekend we'll be mobile during the Boys and Girls Club Road Rally Scavenger Hunt. Friday I think Fritz will do some drops from Habitat's big weekend project at Home Depot. They will be there Friday and Saturday framing a house for the Gulf Coast. They are taking donations of purchased tools (there's a list on location) and the frame and sending it on. The coast is still ravaged and again the entire Mississippi coastline is a mess, with most of the attention still going to New Orleans. That's why...

Operation High Desert Cares is back and better than ever with it's new name, IWV Cares. We'll still be working on supporting the troops, helping out our adopted city on the Gulf Coast, Long Beach Mississippi, and we are talking about developing a local scholarship. You can make donations at Searles Lake Community Federal Credit Union on Balsam.

More latah!

-Eric

Wednesday, September 13, 2006

Here's a Heads Up or Two....

First, on the web site, click on that Sara Evans button! It's your chance to score a trip to L.A. to meet Sara Evans and catch Dancin' With The Stars. I heard she didn't do to well, but she could fall down several times and I would STILL think she looks good! :p

Hope to see you at the Women's Center Concert Friday night. It's for a great cause and we're going to have a lot of fun. I'm a little worried about the wind though. The new forecast says 25-45 MPH. We'll see.

Now, finally we have the new NASCAR programming! Every weekday afternoon we'll have The Final Lap with Kerry Murphey. It'll be on at 4:15 pm. Not sure where Back In The Pits will be, but we're keeping that one too! More NASCAR, on Friday nights from 7-9pm it's Thunder Road. What's Thunder Road?

Thunder Road combines powerful production, hit music, and the most credible correspondents in Nextel Cup coverage.

The hottest stars in country music along with top drivers sharing the microphone. This is the perfect way for your listeners to keep up with two of their favorite pastimes.

Timely delivery to reflect weekly race results!

Hosted by WYAY / Atlanta personality Steve Mitch

It's country music at 200 mph. I know it's the end of the season, but this will be good for people to follow things in the off season and in January we'll be ready to kick some butt!

-Eric

Monday, September 11, 2006

August was GREMLIN month!

Well obviously. The gremlins got into absolutely EVERYTHING. So now September is here and we have lots to talk about. Today was our 9-11 tribute, in the morning. I didn't get to do eveyrthing I wanted to do, but we still had a nice program. I'm still trying to get ahold of Glenn Beck's last segment from today. It gave me goose bumps. He is an incredible radio talent and I am very proud to have him on our AM station KWDJ.

Little by little we are chasing away the gremlins. Peggy from the Swap Sheet suggested we have an exorcism put on by listeners. What a great idea!

We'll see how long till we need to haul that one out. I'm beginning to think our AM station is haunted. Maybe? Nah.

We are looking for a sales person. We just need one and it should be fairly easy for someone who is organized and self driven. I do know we have a good product and I also know that it's working for our advertisers. I don't remember being this validated down the street.

The Coyote parties have been a blast. We'll be having another one in October. Not sure when yet. We have a very busy several weeks with:

The All American Barbecue Grand Opening this Saturday. That night the Women's Center Concert. Next weekend it's the Boys and Girls Club Road Rally. The next weekend it's the Walk A Thon and Family Fun Fair, the next weekend it's the Relay for Life, the next weekend is the Desert Empire Fair and I think the next weekend is Maturango Junction.

Now I'm tired.

Be back later! I promise!!!

-Eric