IWV Radio Survey Results...well sort of

The reason why I say sort of is this survey was done in all of the high Desert and of course we only reach the IWV, with both of our stations. Amazingly with about 1700 calls made we came ion #1 with KZIQ and #2 with FoxTalk 1360. I am trying to get a breakout of the phone calls but with one of our competitors on the survey not even listenable in the IWV, it looks like we kicked some major butt here. Our country competitor was seriously in the cellar.

Ratings are a weird duck. You make a big deal out of them and the next time the survey may not go your way. In the major markets there is a little more science to them because the survey more people more often. Here it's occasionally. Arbitron, the Big Kahuna of radio surveys does an annual East Kern County book. What makes it unusable, to me anyway, is the fact that they send a majority of the diaries to everywhere BUT Ridgecrest. With Ridgecrest being the most populated city in East Kern County that doesn't make it valid in my mind. Even when I was down the street and we dominated that book, it never felt right. But this survey was done by a couple back east, with a lot of passion for it and knowing that small market ratings are so valuable if done correctly.

So we celebrate (cautiously) our victory and while I knew the Coyote listening family was a big one the biggest (pleasant) surprise was finding our sister station at #2.

As always thank you SO much and please continue to give us the feedback we need to give you more of what you want!

Eric